Seven Quark Express Tricks Every Copywriter Should Know About
Copywriters: whether you’re in-house, small agency or even a temp gig-hopper, chances are you’re working alongside designers who use Quark Express. So there will definitely come a time when you’re required to open up a Quark document and make changes to the text. If you’re smart, you’ll realize that the more comfortable you are in Quark, the less of a chance you’ll have of peeving your coworkers by destroying what’s already there.
Quark Express is a phenomenal program that you can FLY AROUND in, provided you know what you’re doing. The tools are there, all it takes is a little practice. Wouldn’t it be great to know you’ve got the edge over the typical non-Quark copywriter? Following are seven Quark Express tricks that are guaranteed to have you breezing through those copy changes in record time.
1. Zoom In, Zoom Out.
Why You Need It: headline creation. Most likely, your job requires you to “pop in” several headlines and subheads on a single-page, tabloid-sized ad. A good copywriter knows that her headline themes shall not repeat each other, so if you’re able to zoom in, type the text, zoom out again and view the entire page, you’ll be primed for a speedy eagle-eye headline review.
How to Do It:
Zoom in: Start with a view of the whole page. With your cursor on the Move Tool (looks like a big asterisk), hold the right mouse button down and drag it downward on the diagonal. This is how you “marquee” around a section of text Gefest 3200 K19 you want to look at up-close. What you’re doing here is simply creating a viewing window.
Zoom out: (Command-zero) Put your right thumb on the COMMAND (or open apple) key and your index finger on the (0) zero. (Not to be confused with the letter O, which if you hit that would open another document.)
Put these two together: Command-zero for a panoramic page view, marquis around on specific area. Command-zero, marquis. Do it again. Do it one more time. Are you getting the hang of the zoom in, zoom out? It’s pretty handy to know.
2. Clicking Through Stacked Layers.
Why You Need It: most copywriters know the sinking feeling of trying to click a text box in Quark and being unable to “get at” the text. What’s going on here? There’s probably another, transparent text box covering the text box. Here’s what to do.
How to Do It:
Put your left three fingers on SHIFT, ALT and COMMAND (again, COMMAND is the apple key) and hold down. While depressing these keys, use the right hand to Плиты click the text box you’re trying to get at. Repeat clicking until you see those little “grabber corners” appear on the box you want to change. What the “chord” does here
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